LADY MOOSH was founded by Lara Hurd in 2025.
The idea started long before — a concept, a style, a vision, a wide eyed character slowly forming. What began as a simple presence has now developed into a fully formed character, one that can be interpreted, related to, and loved in an individual’s own way.
Painting has been the form of expression in which she started this journey. It was the most natural way to bring the character to life — physically, emotionally, visually. Her debut solo exhibition, Spoileroid, featured early forms of her character on perspex with acrylic paint. The success of it gave her time and confidence to evolve the concept further, refining the character and expanding the world around her.
Now, with stronger direction and clarity, the foundation has been set for more exciting projects to come.
LADY MOOSH was founded by Lara Hurd in 2025.
The idea started long before — a concept, a style, a vision, a wide eyed character slowly forming. What began as a simple presence has now developed into a fully formed character, one that can be interpreted, related to, and loved in an individual’s own way.
Painting has been the form of expression in which she started this journey. It was the most natural way to bring the character to life — physically, emotionally, visually. Her debut solo exhibition, Spoileroid, featured early forms of her character on perspex with acrylic paint. The success of it gave her time and confidence to evolve the concept further, refining the character and expanding the world around her.
Now, with stronger direction and clarity, the foundation has been set for more exciting projects to come.